Meet Ben Greene. He’s a student turned entrepreneur from Raleigh, NC. His brain child, The Farmery, promises to bring a whole new way of life to urban locavores.
“The Farmery is essentially a template to celebrate local foods,” Greene says. “There’s not really a grocery mall designed for urban communities. We make it available to different demographics.”
The idea is relatively simple: bring vegetable production, harvest and distribution together in a single location, right in the middle of town. A modified farmer’s market, The Farmery eliminates the middle man and brings fresh-picked produce almost directly to the consumer’s doorstep.
“The Farmery could be potentially much more financially successful (than other urban farms) and make its way into the mainstream of our economy,” claims Greene. “By growing and selling in the same place, you can get a much higher profit margin.”
The Farmery is constructed primarily from repurposed shipping containers and greenhouse implements. Hanging from the outside of the containers, herbs, strawberries and greens are grown aquaponically. Aquaponics refers to the practice of raising fish in the water supply to provide nutrients and keep disease in check.